IndiaAIFounders — ‘A form of anti-status status’ – how much would you pay for a plain tote bag?

The ubiquitous carrier has been given a four-figure makeover. But why has an everyday bag associated with running errands and US supermarkets become so aspirational?

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If you were in the blessed position of having £500 to spend on a bag, what would you look for? Would it be made of cotton? A nice light shade bound to sully quickly, like “paper white” or ecru? Would you want something that looks a lot like those ubiquitous totes sold by a certain US supermarket chain for a couple of dollars?

No, thought not. But there are plenty of options if you do. Phoebe Philo, former Celine designer and quiet luxury pioneer, offers a white canvas shopper, made entirely from cotton except for the silver brass hardware of its internal zipped pocket, for £450. Luxury Swedish brand Toteme’s “effortless tote bag” is made from organic cotton canvas and is available in dark brown, red or classic ecru. It goes for £510. Tom Ford’s version, at £1,600, differentiates itself a little, with a body made exclusively of cotton canvas but trims and handles from calfskin. Prada’s, which features leather details and metal hardware, could be yours for over £2,000.

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