That nip in the air isn’t just the “-ber” months ascending upon us, it’s also the flurry of fashion insiders scoring last-minute reservations, designers racing to finish collections and influencers curating their soon-to-be viral outfits. Welcome back, New York Fashion Week.
Team Fashionista has rounded up (mostly free!) open-to-the-public pop-ups, experiences and events for all to enjoy. From evening gown exhibitions to bejeweled confessionals (and much more as we update the list), here are the can’t-miss places to be this coming week.
Maybelline New York Fit Me Casting Call Experience
Sunday, Sept. 13, 10 a.m. to 7 p.m.
Ideal Glass Studios, 9 W 8th St., New York, NY 10011
Maybelline is letting attendees in on fashion week from a model’s perspective. With a focus on its Fit Me Foundation, the activation includes personalized shade matching with makeup artists, a full-size take-home foundation, a first look at upcoming product launches and an open casting call for a chance to become the next face of Fit Me in a Maybelline campaign.
Kay ‘Love All In’ Experience
Thursday, Sept. 10, 6:30 p.m. to 8:30 p.m.
Starrett-Lehigh Building, 26th St. and 11th Ave.
Saturday, Sept. 12, 11 a.m. to 8 p.m.
West Broadway, between Prince St. and Spring St.
Kay is hosting a mobile pop-up tied to its new “Love All In” campaign, centered on a jewelry box-style confessional filled with mini-games that push participants to take romantic risks, like texting a crush. On-site glitter artists add 3D jewels to keepsake photo strips, and participants can be featured on Kay’s social channels and entered to win a diamond.
Waldorf Astoria New York x FIT Fashion Exhibition
Tuesday, Sept. 1 through Sunday, Sept. 20
The Vitrines at the Peacock Alley Corridor and Lexington Avenue Corridor at Waldorf Astoria New York
Waldorf Astoria New York hands its storied vitrines over to FIT for a free exhibition of evening gowns designed by recent graduates, with Art Deco flourishes and all. Guests can peruse the showcase and enjoy a special fashion-themed cocktail in Peacock Alley. It’s a fitting venue: Long before fashion week existed, Peacock Alley was where New York’s stylish set came to be seen, and the hotel even hosted early versions of the Met Gala.
Vivrelle x Renggli Pop-Up
Thursday, Sept. 10 to Sunday, Sept. 13
76 Wooster St., New York, NY 10012
To mark Renggli’s third anniversary, the brand is opening its first-ever pop-up in partnership with Vivrelle in SoHo. The collaboration brings together Vivrelle’s curated assortment of designer handbags and jewelry (available to borrow or buy) with the debut of Renggli’s new fall collection.
Soma Vanishing Panty Van
Wednesday, Sept. 9, 9 a.m.
Bryant Park
Soma is taking its Vanishing collection on the road with a customized sprinter van, the Vanishing Panty Van, popping up across key NYC neighborhoods over two days. At each stop, the van will turn into an interactive brand hub designed for in-the-moment experiences. In hand, guests will walk away with a branded tote, cotton candy and a free Soma item.
Bauhaus Ballet by Szilveszter Makó with Capital One x The Cultivist
Thursday, Sept. 10, 10:30 a.m. to 4 p.m.
Friday, Sept. 11, 10:30 a.m. to 7 p.m.
Saturday, Sept. 12, 1:30 p.m. to 7 p.m.
29 West 23rd St.
Step into Hungarian fashion photographer Szilveszter Makó’s surreal “Bauhaus Ballet” exhibition with Capital One x The Cultivist. Across six immersive rooms, blending folklore, childhood memory and post-Soviet nostalgia, visitors will be able to see inside what shapes Makó’s practice.
Chanel Coco Mademoiselle Crush Absolu Fragrance Experience
Friday, Sept. 11, 12 p.m. to 7 p.m.
Saturday, Sept. 12, 10 a.m. to 7 p.m.
873 Washington St.
Grab a seat at Chanel’s café pop-up celebrating Coco Mademoiselle Crush Absolu, the house’s new fragrance. Guests can enjoy personalized fragrance discovery and explore the full Coco Mademoiselle beauty lineup. Although walk-ins are available, appointments are recommended and available to book here.
Lululemon x The Sculpt Society Studio Classes
Friday, Sept. 11, 7 a.m. to 5 p.m.
Saturday, Sept. 12, 8 a.m. to 2:30 p.m.
216 Lafayette St.
Lululemon and The Sculpt Society are hosting a studio takeover with sculpt classes led by Megan Roup and other TSS instructors, plus recovery experiences and community events. Registration is $40 and can be found here. All proceeds benefit Girls Inc. NYC.
Peruvian Connection Pop-Up
Thursday, Sept. 10 through Saturday, Sept. 12, 10 a.m. to 8 p.m.
Walker Hotel Tribeca Button and Ribbon room (adjacent to the lobby)
Peruvian Connection, celebrating its 50th anniversary, marks the milestone with a shoppable pop-up. The brand, known for artisan-crafted alpaca and Peruvian Pima cotton pieces, brings its Fall 2026 Anniversary Collection and reintroduced men’s line to the space. Wanderobe’s in-room shopping platform rounds out the event with additional independent brands: jewelry label Y.Han Design, home goods studio Saar., skin-care-focused makeup brand Innata, Italian footwear label El Vaquero and Aspen Vodka.
Hearst x Sephora Hair Haven
Monday, Sept. 14, 5 p.m. to 8 p.m.
The Bowery Hotel
Hearst and Sephora will host Hair Haven, a one-day beauty pop-up at The Bowery Hotel. The event brings together influencers, Sephora Squad members, beauty editors across publications and the public for personalized hair touch-ups, custom cocktails and photo moments. RSVP is available here.
Raisefashion The Penthouse Edit
Friday, Sept. 11, 11 a.m. to 6 p.m.
The Standard, East Village
Raisefashion, presented by Afterpay, opens The Penthouse Edit designer showcase to the public with an immersive showroom. Independent brands that will be featured include Almasika, Campillo, Diarrablu, Esenshel, Gwen Beloti, K.ngsley, Leblancstudios, McKenzie Liautaud, Oleada, Vontélle, Yesaet and Zut, alongside select brands from the Victoria’s Secret Runway to Revenue Program. RSVP to the event here.
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