Ryan Christoffel, 9to5Mac:

Apple confirmed to 9to5Mac that the ads rollout in Maps began in the last few days. And it will continue ramping in the weeks ahead to all users.

There are two places you’ll find ads in the Maps app:

  1. Before searching: Suggested Places in the search screen will feature an ad.
  2. After searching: Ads will appear in search results when relevant.

Before searching, I saw an ad for an HVAC contractor 12 miles away in “Suggested Places”. Knock on wood but I currently have no HVAC problems, and even if I did, I’d just call someone and have them come here. Then I waited a few minutes and looked again. This time I saw an ad for Tommy’s Express Car Wash (“Get your first month free”), 23 miles away in the middle of a suburban shopping mall. Apple Maps estimates it would take me 1 hour 8 minutes to drive there right now. I’ll get right on that.

The first organic (non-ad) suggested place is a coffee shop 300 feet away.

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