Summary: NN/G uses AI for clarity, formatting, and critique, but humans retain editorial judgment and responsibility for every article.


In August 2026, the transparency provisions of the European Union’s 2024 AI Act took effect. The law includes disclosure requirements for certain types of AI-generated, public-interest text. Interestingly , the law specifically exempts content that “has undergone human review or editorial control” and for which a person or organization holds editorial responsibility (meaning that they are accountable for what gets published).

This is a crucial distinction. At NN/G, we use AI throughout the editorial process. AI may contribute words and even some ideas to our articles, but humans remain responsible for editorial judgment. In other words, people with relevant expertise, not AI, have evaluated and stand by the insights and practices communicated by that content.

The NN/G Editorial Process

I’ve edited articles for NN/G since 2013. Almost every article we published went through my hands. It’s a rigorous, iterative process. The author proposes a topic, and we usually decide whether it’s the right one: is it something we don’t already have an article about, is it something the field needs, and is it a unique perspective or a clarifying framework that nobody else can provide?



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