Apple is putting the iPhone 18 Pro's new camera front and center with a music video for K-Pop artist Rose.


iPhone 18 Pro stars in new 'Shot on iPhone' music video
On Friday, Apple shared a brand-new 35-second "Shot on iPhone" ad. This time it doubles as a bite-sized music video.

The video is for "new trick" by K-Pop artist Rose. Of the project, Apple says: "The new variable aperture lens on the 48MP main camera captured improved low-light footage and impressive depth of field to bring the music video to life.


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