Summary: Dogfooding, or using your own products internally, helps catch bugs, but it can't replace user research: your team knows too much to represent real users.
Big Tech CEOs are eager to show that they and their employees use their own products. Mark Zuckerberg is building an AI agent to help him be CEO. Elon Musk posts prolifically on X. It’s a marketing strategy older than the industry itself: the people selling the future want you to know they're living in it first.
These performances are often conflated with dogfooding, which, recently, has become a go-to strategy for teams racing to design and ship AI products . Done properly, it can catch bugs, surface broken flows, and build empathy with users before a product ships. But its usefulness has a ceiling — much lower than most product teams think.
What Is Dogfooding?Dogfooding is using your own products internally to make them better.
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