People have camped out or arrived before sunrise to get this collectible, and I couldn't judge them. It feels like a reasonable strategy if you have a look at the glass cup. It's extremely cute! I would have set my alarm earlier too. I've never seen a fall collectible as charming as this one, and I'm not even a Snoopy fan. I can't imagine how excited longtime Snoopy fans must feel right now.
The 20-ounce glass cup is shaped like Snoopy himself. He is dressed for fall in an orange beanie and green scarf, and Woodstock sits on top of the straw. Starbucks has limited purchases to two per customer while supplies last, and I guess the limit makes sense when people wake up at 3:30 a.m. to join the hunt. Limited-edition releases always feel like high-risk missions, and that's what makes the items so compelling too. Starbucks knows how to carry out a marketing campaign. There are mugs, accessories, a plush, and even a miniature tote. Still, the Snoopy glass is clearly the item everyone is talking about.
At first, you see the cup online and think it's cute. No more than that. But then it keeps popping up in your feed because everyone wants it, and suddenly you feel like you need it too. Ten minutes later, you're checking nearby stores and calculating opening hours. You also tell your friend. Buying the cup has become a group project, so you convince yourselves that you'll soon get one. You are your own emotional support group during a retail emergency. Isn't this the kind of encouragement someone needs after finding an empty display at three different Starbucks locations?
Anyway, whether you secured the cup, are still searching, or are merely observing the madness, people's reactions are entertaining to watch. Keep manifesting. Snoopy could be waiting for you at the next store. If not, the memes are keeping you company.