Boundaries between work and personal life have become diffuse, to say the least.
People used to have a life that was completely separate from work, and nobody would ever know if you worked as a clown outside of town every Thursday night.
Right now, with the internet and social media, there's almost no escape from having to perform some degree of personality online. If we manage to escape that and avoid any social media presence, we might encounter an example of what this Redditor is describing. Our data is available pretty much everywhere (I doubt we've never touched a computer or don't have an e-mail account), and it's relatively easy to find out things about us.
That being said, refusing to comply with something as small as what this company is proposing and, through that, putting your position at risk, is really not worth the trouble, in my opinion.
Either way, we're always free to choose what hill to 'pass away' on, if you know what I mean.
I agree with what this worker says; I know we're now expected not only to work but also to be unpaid actors for the company's constant publicity, and that they expect to disguise it as a funny little thing we do for the team, when in reality it's only unpaid labor. I know that, but given the current economic circumstances, should we advocate for that, or should we send the shortest video ever made from a random Starbucks somewhere and move on with our lives?