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Following Nintendo and Sony's lead, Xbox is setting up a division exclusively dedicated to movies and non-games partnerships
October 8, 2026 at 12:12 PM
Today, Microsoft announced it is setting up a new branch of the Xbox business named XP. In a blog over at the Xbox Wire, Microsoft details what this new area of the business looks like - it consists of four branches: Xbox Places, Xbox Pictures, Xbox Partnerships, Xbox Products.
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