GLOBE Telecom, Inc. said its artificial intelligence (AI) initiatives generated P1.2 billion in measured business benefits as of August, which the company said was equivalent to 2.8 times its AI investments.
The listed telecommunications company said the amount included incremental revenue, cost avoidance, and employee productivity gains from its generative AI and AI and machine-learning initiatives.
AI-powered commercial and customer initiatives accounted for more than P825 million in incremental revenue, the largest component of the benefits, Globe said in a statement on Tuesday.
The initiatives include the use of AI in Globe Rewards, roaming, lending, and postpaid services to customize customer offers, it said.
Globe also reported P368 million in cost avoidance from AI initiatives covering finance, customer engagement, marketing technology, and order management.
AI-enabled automation resulted in more than 52,000 hours saved, which the company valued at P28 million in productivity gains, according to the company.
Globe did not disclose the amount it had invested in AI or provide details on the methodology used to calculate the 2.8-times return and the value assigned to the reported productivity gains.
“The real measure of AI is not how many people are using it, but what it actually improves,” Globe President and Chief Executive Officer Carl Raymond R. Cruz said.
“That is why we are putting greater discipline around measuring the value AI creates,” he added.
Globe said enterprise AI adoption had reached 90% as of August, with more than 450 employees involved in developing AI-based solutions across the company.
The company said it plans to further measure the business value of its AI investments as the technology is integrated into more of its operations.
Globe shares rose by P11, or 0.71%, to close at P1,570 apiece on Tuesday. — Ashley Erika O. Jose