Good Good Golf CEO, president leave company as fallout from Callaway ad continues

Good Good Golf CEO Matt Kendrick and president Joe Flannery have left the brand in the wake of their advertisement with Callaway that generated massive backlash in recent weeks. 

Kendrick and Flannery left the company this week, according to multiple reports. An internal memo, via The Athletic, stated that early investor and co-founder Nahid Giga is planning to step in as the company’s interim CEO. Both Kendrick and Flannery, according to the memo, left the company of their own accord.

Their departures are just the latest after the Good Good Golf-Callaway advertisement that was released last month. The company released an ad that showed one of its co-founders, Garrett Clark, shoving a female employee to the ground as she attempted to touch the driver in his golf bag. 

The ad was removed the next day, and both Good Good and Callaway have since apologized. Callaway eventually ended its partnership with Good Good, and announced that it would donate $1 million to charities aimed at preventing domestic violence. Callaway director of content and production Alex Upegui is leaving the company. 

The PGA Tour has since split with Good Good, too, and the Good Good Championship this fall will have another title sponsor. 

Clark is going to remain with the company and will continue creating content, according to Front Office Sports. Good Good vice president of brand marketing Jeffrey Lefkovits was fired this week. 

“Despite the recent controversy, the company is seeing online retail growth, continued support from investors, and sees an opportunity to re-engage former retail partners in the future,” a Good Good spokesperson told Front Office Sports on Wednesday.

Flannery had previously led TravisMatthew before landing at Good Good, and he spent time with The North Face and Score Sports, according to The Athletic. He was in his first few days with the company.

Kendrick had been Good Good’s CEO since 2020. He went on a social media rant overnight last week and criticized Callaway for approving the ad in the first place, and thought that the company dropped Good Good as part of a “coordinated media blitz.” He has since deleted some of his social media posts, clarified that members of the marketing team that approved it on Good Good’s end were no longer with the company, and said that they had no intention to sue Callaway after all.