Haaland is suing the airline Norwegian. The case concerns Norwegian’s unlawful use of Haaland’s likeness and trademarks in its marketing of flights during the FIFA World Cup.
The exact details of the lawsuit are not known, but this Instagram post has since been deleted from Norwegian’s social media accounts.
Source (in Norwegian, no pun intended): https://www.vg.no/sport/i/Bx706l/erling-braut-haaland-har-gaatt-til-sak-mot-norwegian-etter-vm
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