European-inspired fragrance lifestyle brand hiessēnce opened two new Experience Studios at SM Podium and SM Megamall on September 20, expanding its physical presence in the Philippines and giving customers a more hands-on way to discover fragrances, diffuser designs, and scent technology.
The new locations are designed to let customers experience the brand’s products in person rather than choosing fragrances based solely on product descriptions.
Visitors can explore hiessēnce’s fragrance collections, experience its range of diffusers, and consult with the brand’s team on scents and devices suited to their spaces, preferences, and desired atmosphere.
The brand positions scent as another element of interior and lifestyle design, alongside factors such as lighting, furniture, and textures. Its approach begins with the space and the atmosphere customers want to create, whether fresh and clean, warm and comforting, floral and expressive, or deeper and more sophisticated.
Its product offerings include the Europe Collection, which draws inspiration from the character and atmosphere of various European destinations, and the France Collection, which features materials sourced from Grasse, France, a region associated with fine perfumery.
At SM Podium, the Experience Studio is positioned as a more curated environment for customers interested in design and premium lifestyle products. The SM Megamall studio, meanwhile, provides a more accessible introduction to the brand within one of the country’s major retail destinations.
The two studios add to hiessēnce’s first store at SM Aura and mark another step in the brand’s expansion in the local fragrance and lifestyle market.
Founded around an appreciation for European culture, travel, design, and everyday spaces, hiessēnce aims to make fragrance a more personal part of how people experience their homes and surroundings. — Kaizzer Angela Marie V. Manuba