One interesting part of being a Who What Wear editor is seeing what our readers are into. We often analyze shopping data, and I've previously covered what the most-bought items of 2025 were, as well as which designer bags our readers were buying this summer. With fall here, I was curious to see what's being bought for the new season. To do this, I looked at items that had 30 sales or more between August 1 and September 25.
As I was going through the data, two things were immediately clear. First, our readers are focused on buying under-$200 wardrobe staples right now. Second, there's one brand that was shopped the most. Adidas came in first place, with the Samba OG Sneakers being the top-purchased item (126 times). Other pairs from the brand include the Tokyo Low-Top Sneakers, Taekwondo Mei Ballet Flats, Samba Jane Sneakers, and Japan Low-Top Sneakers, totaling 384 pairs of Adidas sneakers purchased in the past two months alone.
Coming in second place for the most-purchased item was Quince's Organic Cotton Boyshorts with 112 sales, and third place went to Nordstrom's Maddox Ballet Flats with 103. The retailer had several other best sellers too: COS's Satin Wide-Leg Pull-On Pants, Cotton On's '90s V-Neck Three-Quarter Sleeve, and BP's Crewneck Cotton-Blend Cardigan. Another brand that was all over the data was J.Crew, including basics like the viral $98 Luna Pants and various Rollneck silhouettes.
Below, take a look at the items our readers bought (so far) this fall, starting at $25.
Shop Reader-Favorite Fall 2026 ItemsAdidas Samba OG Sneakers
adidas Samba OG Shoes126 purchased
Quince Organic Cotton Boyshorts
Quince Cotton Boyshort112 purchased
Nordstrom Maddox Ballet Flats
Nordstrom Maddox Ballet Flat103 purchased
Adidas Tokyo Low-Top Sneakers
adidas Tokyo Shoes97 purchased
COS Satin Wide-Leg Pull-On Pants
COS Satin Wide-Leg Pants92 purchased
J.Crew Luna Pants
J.Crew Luna Pant in Cotton Poplin69 purchased
J.Crew Tiny Rollneck
J.Crew Tiny Rollneck61 purchased
Adidas Taekwondo Mei Ballet Flats
adidas Taekwondo Mei Ballet Shoes55 purchased
Adidas Samba Jane Sneakers
adidas Samba Jane Shoes55 purchased
Adidas Japan Low-Top Sneakers
adidas Japan Shoes51 purchased
Reformation Olina Cropped Pants
Reformation Olina Cropped Pant47 purchased
COS Clean Cut Long-Sleeve T-Shirt
COS Clean Cut Long-Sleeve T-Shirt47 purchased
Levi's 725 High-Rise Bootcut Jeans
Levi's 725 High Rise Bootcut Jeans47 purchased
J.Crew 2025 Rollneck Sweater
Eckhaus Latta X J.crew Rollneck44 purchased
J.Crew Rollneck Reversible Cardigan
J.Crew Rollneck Reversible Cardigan40 purchased
J.Crew Perfect-Fit Crewneck T-Shirt
J.Crew Perfect-Fit Crewneck T-Shirt39 purchased
H&M Fine-Knit Cardigan
H&M Fine-Knit Cardigan38 purchased
Madewell The Easy Shirt
Madewell The Easy Shirt in Poplin37 purchased
Reformation Eli Oversized Shirt
Reformation Eli Oversized Shirt36 purchased
Cotton On '90s V-Neck ¾ Sleeve
Cotton On '90s V-Neck Three-Quarter-Sleeve35 purchased
Nordstrom Relaxed-Fit Pima Cotton Crewneck T-Shirt
Nordstrom Relaxed Fit Pima Cotton Crewneck T-Shirt35 purchased
BP Crewneck Cotton-Blend Cardigan
BP Crewneck Cotton Blend Cardigan34 purchased
J.Crew Verona Ballet Flats
J.Crew Verona Ballet Flats in Italian Leather32 purchased
Madewell The Greta Glove Flats
Madewell The Greta Glove Flat32 purchased
J.Crew Short-Sleeve V-Neck Sweater
J.Crew Short-Sleeve V-Neck Sweater in Vintage Wool31 purchased
Reformation Clara Cashmere Crew Cardigan
Reformation Clara Cashmere Crew Cardigan31 purchased
J.Crew Cosmo Pants
J.Crew Cosmo Pant in Luster Charmeuse31 purchased
J.Crew Boyfriend Jersey Relaxed Long-Sleeve T-Shirt
J.Crew Boyfriend Jersey Relaxed Long-Sleeve T-Shirt31 purchased