I used the $19.99/month (billed annually) Zapier plan for years, and I typically renew the subscription without thinking about it. But over that same time, I've also used IFTTT, Make, and Power Automate for specific tasks. I've liked each of them, but this time when the Zapier bill was due, I looked at all the automations I'd set up and couldn't remember why I kept half of them.