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The Atlanta Hawks are not just waiting for the next season to start; they are building a reason to show up early. The team announced a 15-night promotional schedule for the 2026-27 campaign on Wednesday, and it mixes standard giveaways with some genuinely fresh ideas. According to Atlanta News First, this slate ranges from multiple bobblehead nights to a “Single AF” event that expands on last year’s pregame mixer. This is a clear move to fill seats with more than just die-hard hoops fans.

The Bobblehead Strategy

Four bobblehead nights are set for the year, but the player choices tell a specific story. The team will honor Nickeil Alexander-Walker, Onyeka Okongwu, and Jalen Johnson, highlighting the young core that fans are starting to trust. To honor Atlanta legend Ted Turner and highlight the city’s rich sports heritage, the final bobblehead will be dedicated to him. Atlanta News First reports that the initial 5,000 attendees at every match will be given a bobblehead. This is a solid volume of merchandise, but the timing of these nights matters just as much as the players themselves.

Community Events and Kids Games

Three “kids games” are planned with early start times and exclusive giveaways for children who attend. One of these events on Nov. 22, 2026, will feature Harry the Hawk slippers for the first 2,000 kids against Detroit. Other dates include Harry the Hawk beanies on Feb.7 against Denver and a drawstring bag on March 13 against Orlando. According to Atlanta News First, all non-nationally televised Hawkes games will air locally on Atlanta News First and Peachtree Sports Network. This local broadcast deal ensures fans can follow the action even if they cannot make it to State Farm Arena.

Unique Nights and Schedule Gaps

The schedule gets interesting with events like HBCU Night against Phoenix and MLK Forever against Philadelphia. However, there is a slight confusion on the calendar. While the schedule features a Bucket Hat Giveaway against Miami and Feb.8, it also introduces 90’s Night against Minnesota on March 29. The first 5,000 fans on that late March date are going to receive an exclusive giveaway item, per Yahoo Sports. Fans should check the official site to confirm the exact opponent for the final month. This season includes 10 nationally televised games for the team, with all occurring after the new year.