A company that grows by 15 per cent in a year when its competitors grew by 25 per cent has not had a good year, despite how its press release may try to spin it. This is why benchmarking is a commonly used business tool. You pick a comparable set of peers, select the indicators that you’re going to measure and honestly compare yourself. After all, it’s hard to improve if you don’t know where or what your deficiencies are, and harder still when you don’t even know that you need to do better. Read More