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Your serving of Kraft Dinner is getting bubbly.
The nation’s top-selling shelf-stable mac n’ cheese has partnered with Solly’s Craft Soda to make a limited-edition cheesy cream soda available only in Canada, Kraft Heinz Canada announced Wednesday.
“A soda might be the last place you would expect to find KD, which is exactly what made teaming up with Solly’s Craft Soda so much fun — they have the entrepreneurial energy, creativity and willingness to challenge conventions that made them the perfect partner for this idea,” said Daniel Lundberg, Kraft Heinz’s head of marketing and strategy in a news release.
“KD x Solly’s Cream Soda is a whole new way for fans to experience their KD obsession; it’s something to crack open with friends, debate what it could possibly taste like, and then satisfy your curiosity with that first sip. This is the kind of collaboration that shows just how far we can take the love people have for KD,” he added.
Solly’s Craft Soda’s founder Adin Wener called the collaboration a “genuinely big deal” for the small, family-owned brand based in Toronto.
“This was an amazing challenge and product to work on. We wanted to create something novelty that would make people smile, but was still authentically Solly’s and tasted like a great soda with the same benefits as our core products. It’s wonderfully strange—and somehow, it works,” Wener said.
The KD x Solly’s Cream Soda is currently being sold on Amazon, and will hit the shelves of participating retailers next month.
On Solly’s Craft Soda’s website , it’s priced at $2.95 a can, $21.80 for an eight-pack, and $64.95 for a 24-pack.
Company’s other crazy collabs
While the product may sound outlandish, it joins other Kraft Dinner mashup products Heinz Canada has recently introduced to Canadians.
Over the summer, the company launched KD Ramen , a new line of Asian-style noodles with KD’s signature cheesy kick.
During Toronto’s CNE last month, Booster Juice unveiled the KD Smoothie, a drink that blends KD Shaker Original Cheese Flavour with mangos, pineapple juice, skim milk, and vanilla frozen yogurt.
Kraft Heinz Canada also collaborated with Toronto’s SanRemo Bakery in the spring to sell the limited-edition KD Mac & Cheesecake .
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