This September, all eyes are on the Big Apple as New York Fashion Week kicks off the Spring 2027 season. The six-day fashion spectacular, scheduled from Sept. 10 – 15, welcomes NYFW’s usual suspects (Tommy Hilfiger! Tory Burch! Christian Siriano!), but a slew of newcomers are also poised to make their mark.
This season, three of this year’s CFDA/Vogue Fashion Fund (CVFF) finalists — Jamie Haller, Bad Binch TongTong and Milamore — are showing on the official calendar for the first time. Spring 2027 also marks a homecoming for Conner Ives, as the New York-born designer is trading his usual London Fashion Week spot for his first runway show on the CFDA calendar. (In fact, Ives appeared to tease his NYC return last season by wearing an “I Love NY” shirt to close his Fall 2026 show.)
Other NYFW first timers include Ella Mae, a Los Angeles-based brand exploring an “earth-first” philosophy; Magda Butrym, a romantic ready-to-wear label from Poland; and Seidler, Benjamin Seidler’s new jewelry and accessories venture.
Ahead, scroll to see all the designers making their NYFW debuts for Spring 2027.
Bad Binch TongTong Terrence ZhouPhoto: Courtesy of Bad Binch TongTong
At Bad Binch TongTong, elevated basics simply don’t exist. Founded by designer Terrence Zhou in 2021, the New York-based label constructs avant-garde silhouettes that mix fashion with theatricality. The CVFF 2026 finalist has already scored multiple celebrity placements, including Kim Kardashian, SZA, Lizzo, Kris Jenner and Karlie Kloss (“the international council of certified bad binches,” per the brand’s website). Bad Binch TongTong will make its CFDA calendar debut with a runway show on Sept. 10.
Becca Flood Becca FloodPhoto: Courtesy of Becca Flood
Parsons alumna Becca Flood honors her rural upbringing through her eponymous label, as her knitwear designs pay homage to traditions passed down through generations of women in the Flood family. Flood’s traditional craft techniques coexist with her signature contemporary twist, resulting in a label that pushes “fashion beyond spectacle into substance.” For Spring 2027, the designer’s collection is inspired by her childhood dog, Tigerlily. Becca Flood’s debut runway show titled “Where Do All the Weird Girls Go?” is scheduled for Sept. 13.
Cecilia Cassini Cecilia CassiniPhoto: Courtesy of Cecilia Cassini
Designer Cecilia Cassini’s eponymous luxury ready-to-wear brand will show during NYFW for the first time with a presentation on Sept. 12. Founded in 2024, Cecilia Cassini designs luxurious outerwear and statement denim created to be reworn season after season. The label is sold exclusively at Curated by Cecilia, Cassini’s luxury multi-brand boutique in Washington, D.C.
Conner Ives Conner IvesPhoto: Dia Dipasupil/FilmMagic
London-based designer (and New York native) Conner Ives has already made global headlines thanks to his viral “Protect the Dolls” slogan T-shirt, but now his namesake label is preparing for its NYFW debut on the CFDA calendar on Sept. 12. In 2021, the Central Saint Martins graduate launched his brand, which is inspired by the women and girls he grew up with. With an assortment spanning sleek silk gowns and graphic tees, Ives taps into nostalgia by prioritizing deadstock and vintage garments. The label has previously shown on the London Fashion Week calendar since 2022.
Ella Mae Ella MaePhoto: Courtesy of Ella Mae
Having learned about construction via her mother’s quilt-making in rural Colorado, Ella Mae began sewing at 6 years old. Mae pursued a BFA in Apparel Design at RISD, and later launched her namesake brand in 2021. Ella Mae is rooted in an “earth-first” philosophy that prioritizes small-batch production and conscious craftsmanship. For example, the Los Angeles-based brand’s garments utilize deadstock and natural fibers as well as dyes made from rust, botanical roots and food waste. Ella Mae’s first NYFW runway show is scheduled for Sept. 13.
Grey’s A look from Grey’s Spring 2026 collection.Photo: Courtesy of Grey's
Central Saint Martins graduate Emily Grey founded Grey’s in 2024 in London, but has since moved the label’s operations to New York. In pursuit of “relaxed elegance,” the designer juxtaposes couture form and American sportswear technique to create unlined garments that easily transition between casual and formal settings. The emerging label also counts Riley Keough, Uma Thurman and Rama Duwaji as fans. Grey’s will make its official CFDA calendar debut with a presentation on Sept. 11.
Hikari no Yami Two looks from Hikari no Yami’s Spring 2027 collection.Photo: Courtesy of Hikari no Yami
Hikari no Yami, which translates to “light in darkness,” is an avant-garde fashion house founded by Jakarie Whitaker. Based between New York and Tokyo, the 2025 Fashion Trust U.S. finalist combines Japanese design philosophy with African American diasporic cultural storytelling. Whitaker reworks Japanese silhouettes (hakama, kimono cut and layered drape, for example) into contemporary outerwear. By using recycled, deadstock and aged materials wherever possible, most of the brand’s pieces are produced in editions of fewer than 50. On Sept. 12, Hikari no Yami will stage its first presentation on the CFDA calendar.
Jamie Haller Jamie HallerPhoto: Stefanie Keenan/Getty Images for Nordstrom | Clare V
Jamie Haller has spent more than two decades in the Los Angeles fashion scene, and in 2020, she unveiled her namesake collection of Italian-made footwear. With an emphasis on “understated and advanced casual design sensibility,” the label has since expanded into ready-to-wear and accessories. Earlier this year, Jamie Haller was named one of the 2026 CVFF finalists. Beyond her fashion career, Haller is also a historic home restorer and an interior designer. Jamie Haller will make its NYFW debut on the CFDA calendar with a presentation on Sept. 11.
Kate Hundley Kate HundleyPhoto: Courtesy of Kate Hundley
Kate Hundley creates clothes for New York’s downtown cool girls. The designer founded her eponymous women’s ready-to-wear and accessories label in 2019, and recently expanded into her first retailer, Moda Operandi. Hundley explores “eclectic American beauty” with artisanal details, utilitarian codes and fine art inspirations. The label will make its debut on the CFDA calendar with a presentation on Sept. 12.
Magda Butrym A look from Magda Butrym’s Fall 2026 collection.Photo: Dominique Charriau/WireImage
Based in Poland, Magda Butrym designs for the romantics of the world. The designer’s pieces rely on her singular take on femininity, spanning crochet detailing, peplum silhouettes and dreamy draping. “I don’t want to define women. I want to empower them,” Butrym said on her website. “I want us all to feel comfortable in our own skin, happy, powerful and confident.” Magda Butrym has previously shown at Paris Fashion Week, but on Sept. 13, the label will stage its first NYFW runway show on the official CFDA calendar.
Max Esmail Max EsmailPhoto: Courtesy of Max Esmail
NYC-based luxury menswear brand Max Esmail “lives at the crossroads of innovation and craftsmanship.” The London-born designer (and former professional snowboarder) studied at Central St. Martins and the Fashion Institute of Technology before launching his namesake brand in 2024. The emerging label has also secured multiple celebrity placements, including Ansel Elgort, Leslie Odom Jr. and Anthony Ramos. Max Esmail has previously shown during New York Men’s Day, but this season, the designer will hold his first presentation on the CFDA calendar on Sept. 12.
Milamore George InakiPhoto: Courtesy of Milamore
Milamore, a fine jewelry brand founded by George Inaki in 2019, taps into the philosophy of Kintsugi, or the Japanese art of repairing broken pottery with metallic lacquers. The label’s name combines “milagros” (miracle) and “amore” (love). Milamore’s pieces are guided by the belief “mended, not broken,” as seen in their organic, thoughtfully designed shapes. Designed in NYC and handcrafted in Japan, Milamore also embraces wabi-sabi, or finding beauty in imperfection. The 2026 CVFF finalist will make its debut on the CFDA calendar on Sept. 11.
Patrick Taylor A look from Patrick Taylor’s Spring 2025 collection.Photo: Courtesy of Patrick Taylor
After winning the Fashion Trust U.S. Graduate Award in 2025, British designer Patrick Taylor launched his namesake label in New York that year. The brand references ski racing and sailing throughout its designs, including in its signature icon, the Skiing Guardsman (a.k.a. “the jumper you stole from Dad,” per the brand). Patrick Taylor explores a vibrant color palette and bold graphics through pieces that reference the resilience found in competitive sports. This season, Patrick Taylor will introduce womenswear at its first presentation on the CFDA calendar on Sept. 10.
Sabyasachi Sabyasachi MukherjeePhoto: Savion Washington/Getty Images
The design world of Sabyasachi — a luxury house founded by Sabyasachi Mukherjee in Calcutta, India, in 1999 — is vast: It spans womenswear, menswear, bridal, accessories and jewelry, in addition to collaborating with the likes of Christian Louboutin, H&M and L’Oréal, among others. Sabyasachi brings Indian heritage to the forefront, utilizing handwoven textiles, bold color palettes and traditional craftsmanship. Sabyasachi previously unveiled its “Snail” collection at NYFW in 2006, but it will make its CFDA calendar debut with a runway show scheduled for Sept. 15.
Saint London October LondonPhoto: Courtesy of Saint London
On Sept. 15, R&B artist October London will launch Saint London, a made-to-measure tailoring house, with a debut NYFW runway show. Saint London — which London created with Fedú Founder Ilbert Sanchez — is the first brand to come out of New London Projects, the venture London built with entrepreneur Dennis Ashley III. With private fittings and personalized client experiences, Saint London tailors elevated suiting across menswear and womenswear.
Seidler Benjamin SeidlerPhoto: Pascal Le Segretain/Getty Images for The Business of Fashion
Benjamin Seidler’s namesake jewelry and accessories brand is launching in tandem with its first-ever presentation on the CFDA calendar scheduled for Sept. 14. Seidler, who is married to Coach’s Creative Director Stuart Vevers, currently serves as Gabriela Hearst’s design director for jewelry. Seidler founded his label in February 2026, per LinkedIn, but further details are being kept under wraps.
Story Wear Kuan ChenPhoto: Courtesy of Story Wear
After showing at Taipei Fashion Week and Tokyo Fashion Week, Story Wear is heading stateside. The Taiwanese label, which was founded in 2018, is led by designer Kuan Chen and is stocked at Wolf & Badger. For Spring 2027, Story Wear will introduce “Love Revolution: A Story of Taiwan,” an immersive fashion “experience” exploring the brand’s circular design philosophy, its upcycling practices and Taiwanese culture. Story Wear’s Spring 2027 presentation, set for Sept. 14, marks its first time showing at NYFW.
Tang Chi Couture Maggie FanPhoto: Courtesy of Tang Chi Couture
Tang Chi Couture made its runway debut at London Fashion Week in September 2025, and now, it’s hosting its first-ever solo runway show at NYFW on Sept. 11. Founded by New York-based designer Maggie Fan, Tang Chi Couture’s Spring 2027 collection entitled “In Between…” will explore “the fragile space between light and darkness, beauty and mortality and the point where romance can become obsession or danger,” according to a release. The 25-look collection will also introduce Tang Chi Couture’s first ready-to-wear and made-to-order pieces.
Taylor Marie Taylor HoekstraPhoto: Courtesy of Taylor Marie
Taylor Hoekstra is a Parsons alum with 10 years of experience across brands like Christian Siriano, Tanya Taylor, The Danes, Fashion Snoops and Rya Collection. Now, Hoekstra’s namesake eveningwear brand, Taylor Marie, is making its NYFW debut with a presentation on Sept. 11. The New York City-based label is “rooted in unapologetic femininity and artisanal craftsmanship,” as seen in its made-to-order selection of bow-adorned jackets and mini dresses.
Terez The Nader sisters for Terez’s New York Knicks collection.Photo: Courtesy of Terez
Fashion and sports have become increasingly intertwined, and Terez is at the forefront of this shift. Zara Terez Tisch founded Terez in 2008 to create “seat-to-street” sportswear for women and girls. The NYC-based brand launched its first MLB women’s collection in 2022, and has since expanded its “fashion-forward fanwear” to include partnerships across the NFL, NBA, MLB, NHL, WNBA and NWSL. Terez will make its NYFW runway debut with a collection paying homage to NYC’s professional sports teams on Sept. 9.
Zaldy Zaldy (right)Photo: Oliver Halfin/Courtesy of Zaldy
Zaldy, a three-time Emmy Award-winning costume and fashion designer, is behind the outfits for some of music’s biggest tours: Michael Jackson’s “This Is It”, Lady Gaga’s “The Monster Ball”, Britney Spears’ “Femme Fatale”, Pink’s “Beautiful Trauma” and Katy Perry’s “Lifetimes.” Plus, he designed the entire Victoria’s Secret Fashion Show in 2024 and he’s currently the mastermind behind all of RuPaul’s show-stopping looks for “RuPaul’s Drag Race.” After showing his debut men’s collection off-calendar last season, Zaldy is making his CFDA calendar debut with a runway show on Sept. 13.
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