Lionel Messi’s latest Michelob Ultra advert declares him the GOAT, but Piers Morgan strongly disagrees. The outspoken Cristiano Ronaldo supporter called the campaign “the most arrogant” bragging in sports and used Messi’s international retirement to argue Ronaldo’s superior 146-goal record settles the debate. Despite their rivalry, Ronaldo recently sent Messi a supportive message following his father’s death.