The succulent stone fruit has the same juicy quality as peach, only with a darker, richer flavor profile that makes it especially well-suited to cooler weather. Depending on how it’s blended, plum can read candied and sweet, tart and juicy, or even slightly smoky and boozy, giving perfumers plenty of ways to interpret the note. It also has a natural depth that makes it feel a little more grown-up than your typical fruit-forward fragrance, especially when paired with contrasting accords like woods, amber, spice, or musk.
From Ellis Brooklyn’s just-launched Plum Tonic to Valentino’s newest addition to its Donna Born In Roma family, we’re calling it now: Plum scents are about to be everywhere. Whether you like your fragrances juicy and playful or dark and sultry, there’s a plum perfume for you to try this fall.
Ahead, six scents to get in on the trend.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, Refinery29 may earn commission. Ellis Brooklyn Plum Tonic Eau de Parfum
As an unapologetic fruity fragrance lover, Ellis Brooklyn’s Plum Tonic was love at first spritz. The star ingredient is juicy plum, but it’s balanced with tart rhubarb and pink pepper for a bright, verdant garden-like opening. As it wears during the day, I especially notice the warm vanilla and skin-like musk, which add a soft, creamy finish that isn’t too sweet. The result is a polished take on plum that feels playful enough for daytime but has enough depth to carry you into cozy nights.
Ellis Brooklyn PLUM TONIC Eau de Parfum, $, available at SephoraSnif Me Eau de Toilette
Snif Me is proof that plum doesn’t have to be dark or heavy to make an impression. The fragrance opens with a jammy hit of plum alongside sparkling citrus, then dries down into a warmer blend of vanilla, sandalwood, and skin musk. It has that cozy, skin-like quality that makes you want to lean in closer. (And don't underestimate the staying power of this one, which clung onto my clothes and didn’t want to let go until laundry day — seriously impressive for an eau de toilette.)
Snif Me Eau de Toilette, $, available at Ulta BeautyGlossier You Rêve Eau de Parfum
Glossier You Rêve takes the familiar skin-scent, smells-a-little-different-on-everyone DNA of the You family and gives it a fruitier, dreamier spin. Plum adds a juicy sweetness to the composition, while soft florals and warm, creamy notes like toasted almond keep it feeling unmistakably You rather than turning it into a more traditional fruity fragrance.
Glossier You Rêve Eau de Parfum, $, available at GlossierBillie Eilish Your Turn II Eau de Parfum
Billie Eilish’s Your Turn II is one of our favorite scents of the year — and surprise, also includes fall’s favorite fruit. In this bouquet, plum skews a bit moodier, pairing the fruit with juicy blackcurrant and spicy cardamom before settling into grounding woods and musk. The contrast (which is very Eilish-coded, IMHO) gives it a slightly edgy, modern quality that feels very different from the sugary fruit fragrances you might associate with the category. It's already been a go-to among our editors and is especially well-suited as a transition fragrance when summer starts giving way to fall.
Billie Eilish Your Turn II Eau de Parfum, $, available at Ulta BeautyValentino Donna Born In Roma Purple Melancholia Eau de Parfum
For a more glam interpretation of plum scents, there’s Valentino Donna Born In Roma Purple Melancholia. Here, plum is paired with heady jasmine and a darker woody accord, creating a fragrance that feels simultaneously sweet but a little mysterious. And maybe it’s the Valentino of it all, but there’s a sort of femme fatale confidence that it lends to the wearer. Can we have a moment for the gorgeous Rockstud-inspired bottle?
Valentino Donna Born in Roma Purple Melancholia Eau de Parfum, $, available at Ulta BeautyVictoria’s Secret Decadent Plum Fragrance Mist
For a more playful — not to mention, affordable — way to get in on the plum trend, there’s Victoria’s Secret’s Decadent Plum Fragrance Mist. As you can expect with most body mists, this one leans into the fruit’s sweeter side, blending juicy plum with rich vanilla and other warm, decadent notes that are giving Sugar Plum Fairy — in a good way. The mist format also makes it easy to layer with other fragrances (or reapply throughout the day) without veering into cloying territory.
Victoria's Secret Decadent Plum Fragrance Mist, $, available at Victoria's Secret
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