- Formula 2030 previews styling for Polestar’s next-generation 2 and 7 models.
- Polestar shares plunged nearly 30 % after disappointing Jan-June financials.
- EV brand is also being forced out of the US market while Volvo gets to stay.
Polestar has announced a futuristic concept designed to show us where it’s heading by 2030, just as investors are wondering whether it’ll even get there.
Called Formula 2030, the concept is intended to preview Polestar’s next design era under design boss Philipp Römers. We haven’t actually seen it in full yet, but the sole image shows a low-slung car with motorsport-style vertical windshield wiper. Investors, retailers and selected customers will get an early peek at Polestar’s Gothenburg headquarters before a global unveiling later this year.
Related: $25M Dealer Lawsuit Says Polestar Rigged Its Own US Ban, A Senator Says $35K Per Car Is Why
The brand says the car will provide clues to the next Polestar 2, due in 2027, as well as the upcoming 7. Expect an evolution of the company’s familiar minimalist Scandinavian look rather than a complete reset, with signature details such as its Dual Blade headlights sticking around.
Unfortunately, Polestar’s accountants have more immediate concerns than headlights. The company’s shares recently dropped 29.4 percent following its first-half 2026 results. Vehicle sales increased just 0.4 percent compared with the same period last year, while revenue slipped 4.4 percent to $1.4 billion.
Polestar still lost $842 million during those six months, although that loss was 29 percent smaller than the one recorded during the first half of 2025. The company has also dialed back its planned 2026 production growth, warning that competition remains intense.
Polestar 4 SUV Leads New-Model Charge
There are brighter spots. New products including the Polestar 4 SUV (below) give the company fresh metal to sell, but not in America. The brand is being pushed out of the US after failing to secure authorization to sell 2027-model-year vehicles under connected-car rules targeting technology linked to China.
To add insult to injury fellow Geely brand Volvo received an exemption, despite the Polestar 3 sharing hardware, software and a South Carolina production line with the Volvo EX90. A New Jersey dealer has even sued Polestar for at least $25 million, alleging the automaker had already been planning an American retreat.
The Formula 2030 concept tells us Polestar has plenty of plans for tomorrow. First, though, it needs to navigate today.