IndiaAIFounders — Samsung and Apple are now neck and neck in Europe's declining smartphone market

Samsung and Apple are now neck and neck in Europe's declining smartphone market

August 20, 2026 at 11:46 AM

European sales of smartphones have reached a new three-year low, but Apple's iPhone has increased its share to now tie with Samsung.

Apple's current iPhones.
Globally, the most recent figures show that Apple has earned 49% of all smartphone revenue in the second quarter, despite the iPhone only accounting for 23% of shipments. New figures for solely the European region show an overall decline, but in that shrinking market, Apple is increasing its share.

According to Counterpoint Research, Q2 2026 saw shipments fall 10% year over year. At 35 million smartphones, this is Europe's weakest second quarter in three years.

Continue Reading on AppleInsider | Discuss on our Forums

Shown as published in the source's RSS feed. IndiaAIFounders doesn't link out to third-party sites — this is the complete detail available from the feed itself.