Scotland’s ‘Instagram Highway’ is a lesson in road trip overtourism. But this new route in northwest England is doing things differently

While Scotland’s NC500 road trip has become a victim of its own success, an English version now aims to learn from its mistakes. But, asks Sarah Baxter, can you build a successful route that locals don’t come to resent? And if so, could the Cumbrian coast become a blueprint for regenerative route-making elsewhere?

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