Eli Roth's THE ICE CREAM MAN promises and delivers on gore and shock, with a few boundary-pushing missteps along the way.

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I can’t lie: I’ve been dragging my feet on this one. By now you’ve probably already heard a great deal about Eli Roth’s THE ICE CREAM MAN if you were at all interested in the project, and most of it is bad. I’m here to tell you that a lot of what you’ve heard isn’t wrong. The AI, the tastelessness of some of the beats in the film, and the anachronistic tone and humor. I’m also here to tell you that if you watched the trailer below and thought you were getting into a thoughtful, considerate commentary of commercialization and the folly of sweets, your rose-colored glasses are doing you a tremendous disservice.
 

 
Is Eli Roth’s THE ICE CREAM MAN better than the 1995 Clint Howard-starring vehicle of the same name? No, not by a long shot, but it is exponentially more brutal. That’s what you get when you gamble with Eli Roth; he doesn’t deal in subtlety. 
 
The synopsis: Ice Cream Man follows an idyllic summer town descending into madness when an ice cream man serves kids sweet delights with horrifying results. This really says it all, and to his credit, Roth has made an exceptionally lean film on this premise. The movie opens with a grade school baseball game and all the trappings that go along with it: cliques, friends, bullies, enemies, profanity, and meme culture. We meet our protagonist, Jared Mayfair (Charlie Zeltzer), a lactose-intolerant, clumsy, unathletic victim whose family legacy is one of multigenerational lawyers. As soon as

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