The Laughing Cow Stopped Laughing or Laughing Cow Serious refers to The Laughing Cow brand of cheese changing their logo from a laughing cow to a serious, frowning cow.
The Laughing Cow changed their logo in late September 2026, announcing the change with a series of posts and advertisements. The company did not immediately explain why they made the cow stop laughing, writing on their website, "After more than 100 years, The Laughing Cow has stopped laughing. We need to talk." The change of logo inspired reactions and memes online, including jokes about why the cow might have stopped laughing.