Travala’s Crypto Loyalty Program Passes 170,000 Members, Sets Long-Term Goal of 30% of AVA Supply Locked

[PRESS RELEASE – Singapore, Singapore, October 1st, 2026]

With around 16% of AVA’s circulating supply already locked, the AVA Smart Program introduces new lock levels as part of a wider overhaul of AVA’s tokenomics.

The AVA Foundation and Travala today announced new standard lock levels for the AVA Smart Program, alongside a long-term goal of 30% of AVA’s circulating supply locked.

The AVA Smart Program—Travala’s crypto loyalty program—has more than 170,000 members, up 110% year on year as of August. Approximately 12.1 million AVA is now locked across the program and AVA+ Rewards, representing around 16% of the token’s circulating supply.

Travala, a crypto-native travel platform, has more than 1.87 million monthly active users and generated over $113 million in gross revenue in 2025. It sees more than 17,000 room nights, flights, car rentals, and activities booked every month.

From no earlier than 1 November 2026, new Smart memberships will require double the current AVA lock for every tier. Existing members keep their current requirements while their membership remains active, and can choose to move to the new levels after implementation to increase the AVA eligible for the AVA Smart Bonus. AVA Smart Bonus amounts remain 15% per year for Steel to Platinum and 20% for Diamond, subject to the program rules.

If existing members move to the new levels, locked AVA would reach approximately 20 million, around 27% of circulating supply. Continued growth in AVA+ Rewards adoption would take that toward the long-term goal of 30%.

Steve Hipwell, AVA Foundation Lead Contributor, said: “Having 16% of AVA’s circulating supply locked within a travel loyalty program demonstrates genuine real-world utility. The new lock levels reward our existing members for being early, and give the whole community a clear long-term goal of 30% of circulating supply locked.”

Juan Otero, Travala CEO, said: “More than 170,000 travellers are now part of the AVA Smart Program, and those who lock AVA get more from every trip they book with us. This update rewards everyone who has already made that commitment and gives our most loyal members the option to go further.”

The update follows last week’s launch of the AVA Permanent Strategic Reserve, under which Travala matches the AVA Foundation’s monthly open-market buybacks, doubling buyback volume. Travala’s matched tokens are held in a multisig reserve it has committed never to sell or transfer. In September, the two buybacks together repurchased 739,762 AVA, and more than 4.8 million AVA has been repurchased through the Foundation’s program to date.

See this article for full details, including tier requirements, grandfathering rules, and FAQs.

About AVA Foundation

The AVA Foundation oversees the AVA token ecosystem, including the AVA Smart Program, AVA token and Travel Tiger NFTs. The AVA token functions as the key to accessing the AVA Smart Program, which provides travel perks and other benefits to Travala customers, such as AVA payment discounts, AVA loyalty rewards and other benefits. AVA tokenises the concept of loyalty reward programs using blockchain technology, bringing web3 to traditional loyalty models. For more information, users can visit www.avafoundation.org.

About Travala

Founded in 2017 and now backed by industry giant Binance, Travala is the leading crypto-native travel booking service, offering 2,200,000+ properties across 230 countries, 600+ airlines, 50,000+ car rental locations and 400,000+ activities globally. Travala is a champion of cryptocurrency adoption, accepting over 100 leading cryptocurrencies alongside traditional payment methods. For more information, users can visit www.travala.com.

Important Information

This announcement describes planned changes to the AVA Smart Program, which may be adjusted. It is not financial or investment advice, and not an offer, solicitation or inducement to acquire, hold or lock AVA. AVA Smart Bonus amounts are subject to the program rules and may change; nothing here guarantees any token price or return. Locked AVA remains the member’s property and is not a deposit, investment product or interest-bearing account. Not directed at persons in the United Kingdom, the United Arab Emirates or any jurisdiction where distribution would be unlawful.

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