IndiaAIFounders — We Love When Strangers Compliment Our Skin and Scent—Trust Us, These 15 Products Are Showstoppers

This probably goes without saying, but we beauty editors don't recommend products purely for external validation purposes. There's so much more that goes into our discerning picks, such as the sensorial experience, expert- and clinically-backed claims, and, of course, efficacy. That said, any immediate praise certainly doesn't hurt. When a formula is a genuine delight to apply, provides quick results, and earns us compliments from friends and strangers alike? We call that a triple threat—and our list of best September launches are filled with them. From a hydrating, no-budge lip liner to a radiant foundation stick to perfectly juicy summer-to-fall fragrances, these are the 15 products we fell hard and fast for this month. Trust, they're so good that people around us can't help but notice them too.

Erin Jahns, Beauty Director

(Image credit: @erin_jahns)

Yise Beauty Xtremely Quenched Peptide Instant Glow Moisturizer

YISE Beauty Xtremely Quenched Peptide Instant Glow Moisturizer

"I used a now-discontinued moisturizer religiously for years to prep my skin for makeup. It had the exact perfect ratio of glow, grip, and hydration. It was perfect. And, until this new peptide-packed moisturizer from YISE came along, I hadn't found anything even remotely comparable. Dare I say this moisturizer is even better!? The skin-identical ceramides, peptides, hyaluronic acid in this formula work serious magic when it comes to plumping up my skin so it looks glowy and healthy before I apply base products like foundation and concealer. The grip this product has ensures my makeup doesn't start to migrate a few hours into wear (even in sweaty temperatures!), and it's one of the few moisturizers I've tried that plumps my skin enough so that any product I apply afterward doesn't crease or settle into any fine lines. $68 isn't cheap, but this product is worth it."

Juliette Has a Gun Purple Trouble Eau de Parfum

"It's been a really long time since I've tested a new perfume that I actually really truly like and want to wear every single day. I already have a large collection of scents, so if I don't immediately love a new fragrance, it's designated for the 'donate/gift to friends or family' section of my closet. Purple Trouble from Juliette has a gun is so dreamy and the perfect segue from summer to fall when it comes to fragrance. This is a uniquely fruity scent—it's anchored with a sharp burst of juicy blackberry and melts into a spicy yet subtle skin-like scent thanks to red chili pepper, ambroxan, and musk."

Danessa Myricks Beauty Glosswork 4D Ultra Shine Plumping Lip Gloss

"I'm a sucker for a great lip product, and Danessa Myricks's new plumping lip gloss is my newest fixation. It delivers lots of not-too-sticky shine that's still tacky enough so that it won't shimmy off the lips, and it locks in hydration for an impressive 12 hours. But the best part, in my opinion, is that it increases lip volume instantly and long-term. I'm partial to the clear shade simply because it goes with everything, but Honey Cocoa (a cool medium brown) is safely tucked into my makeup bag at all times as well."

Jamie Chevron, Senior Beauty Editor

(Image credit: @jamieeschneider)

Natura Bissé Diamond Extreme Molecular Acid Peel Mask

I genuinely gasped the first time I used this acid-soaked sheet mask. Pardon my French, but holy shit, my skin. My forehead legitimately looked like glass (and stayed that way for days after), and my pesky hormonal acne has steered 100% clear since committing to a once-a-week regimen. I'm of the belief that a low-strength, professional-grade peel every once in a while it *the* secret to keeping skin looking flawless (Sofie Pavitt game me one three weeks before my wedding, and it was the best decision I made), and this at-home option gives me eerily similar results. Read: a complexion so smooth (dare I say poreless) that people you've just met tell you that your skin "literally looks perfect"—true story! It is a bit spicy when you leave it on (be very careful around your eyes!), but the tingles shouldn't be too distracting. The glow after 15 minutes is also well worth the prickling, trust me.

La Bonne Brosse N.01 The Body Brush

LA BONNE BROSSE N.01 The Body Brush

Here's what I have to say about La Bonne Brosse: Yes, an elegantly crafted, luxury hairbrush is worth the splurge, and I can now say the same for its equally stylish bodycare tool. Designed with nylon and copper fibers (which produce negative ions on your skin and neutralize positively-charged free radicals), the dry brush gently exfoliates, supports lymphatic drainage, and, not for nothing, totally elevates my bathroom counter. It's stylish enough to display 24/7, which means you'll likely use it more—which, in turn, means you'll reap faster, more noticeable results.

YSL Beauty Libre Santal Eau De Parfum

Yves Saint Laurent Libre Santal Eau De Parfum

Something about fall makes me float towards spicy, sandalwood scents (they scream cozy to me), and YSL's woody twist on the celeb-loved classic has been my number-one pick. The warm, grounding note provides a cool-girl contrast to the composition's breezy orange flower and lavender, and the creamy tonka bean makes the dry down smell just delicious. It's also limited-edition, which means that it'll be a collector's item soon enough, and wearing a chic, discontinued scent is such a flex IMO.

Kaitlyn McLintock, Beauty Editor

(Image credit: @kaitlyn_mclintock))

Lemme Relax: Magnesium Complex Soft Chews

"As a busy (i.e., chronically online) beauty editor, it's not always easy to unwind after a long day. Enter the Lemme Relax: Magnesium Complex Soft Chews. I've tried other supplements in the brand's portfolio (the Lemme Sleep Gummies are a particular favorite), but these are next level. Magnesium supports nervous system health and normal sleep cycles, ashwagandha supports healthy cortisol levels, and L-Theanine and tart cherry promote calm and relaxation. I take one before bed, and I sleep like a baby."

Kulfi Lassi Lips Staining Lip Liner

"Most lip liners fade or smudge after a single sip of coffee, but this one refuses to budge for hours. On me, it lasted for a full six hours before I had to touch it up, and I received so many compliments on my lip combo (spoiler: it was just this lip liner and a clear gloss)."

Victoria Beckham Beauty Jeans Satin Kajal Liner

Victoria Beckham Beauty Satin Kajal Liner - Jeans

I'm no stranger to Victoria Beckham's eyeliners; I rate them among the best on the market. Even though I'm a Satin Kajal superfan, I wasn't prepared for how much I love the brand's recent launch: a trio of denim-inspired shades, inspired by VB's personal denim collection. I love the shade Jeans, which is a matte denim blue. It feels less basic than standard black, yet just as classic and versatile. It's my new go-to shade for fall 2026.

Alyssa Brascia, Associate Beauty Editor

(Image credit: @alyssabrascia)

MAC Studio Radiance Skin Tint Stick

MAC Cosmetics Studio Radiance Skin Tint Stick

"I'm not much of a foundation stick-in-the-summer kind of girl, but this new launch from MAC had me questioning everything about my seasonal makeup standards. While I adore a typical foundation stick for high coverage and precise application, I loved this one for all the opposite qualities. Sheer (but buildable!) pigmentation, stunning radiance, and über-hydrating ingredients live inside this stick, and it's quickly become a new favorite. I can see myself using this formula far into the cold winter months."

Anfisa Skin Ân-Define Ceramide Liner

ANFISA Skin Ân-Define Ceramide Liner

"I'm picky about my lip liners, but I haven't been able to stop using the lab samples I was sent of these hydrating pencils since I received them earlier this summer. Each swipe is a creamy, gentle caress, which usually means that the formula will smudge or feather off in minutes, right? Wrong! This is one of the first actually hydrating pencil liners I've used that will stay for hours, even after sipping on a martini. It's on the pricier side, but it's worth nabbing at least two shades when they officially launch on October 8."

Dolce&Gabbana Your Devotion Eau De Parfum Intense

"Dolce&Gabbana managed to bottle an Italian love affair with this unexpectedly sensual scent. The first whiff is a rich concoction of juicy melon (native to Sicily) and orange blossom, but the longer it sits on your skin (and on your clothes—seriously, this scent stayed on my tops until they hit the washing machine), a warm vanilla rises to the surface. It's elegant, effortless, and sophisticatedly sweet. It's the perfect summer-to-fall scent, IMO."

Sabrina Talbert, Assistant Beauty Editor

(Image credit: @sabrinasamone_)

got2b Glued Wax Stick

"It can be hard to find a gel stick that doesn’t pull too hard on delicate baby hairs, but this one keeps the application process stress-free. This formula is smoothing but not sticky, and the hold lasts all day. Plus, it smells great, too. It’s my go-to for achieving the perfect slick-back."

As I Am Curl Color Bold Gold

As I Am Curl Color Curl Color Bold Gold

"I’ve always wanted to dye my curls, but I’ve always been concerned about damage (especially after my one time stent with highlights). This temporary curl color is an absolute game-changer for me, and it turned my hair into the perfect shade of light brown. Since it stays in for the length of one wash cycle, I think it’s well worth the money for anybody with curly hair who has a 5-to-7 wash cycle. It’s super easy to apply, the pigment is beautiful, and I love that I don’t have to worry about damaging my hair."

Tangle Teezer The Complete Carebrush for Curly to Coily Hair

"I’m always excited about trying a new hairbrush, especially when it’s specifically designed for curly hair. I use this sleek brush on a regular basis to style my hair. It adds shine, massages, the scalp, detangler, and smooths hair while reducing breakage. It’s a four-in-one by that every curly girl could use in their routine."

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.

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