IndiaAIFounders — Why did a high-profile fashion CEO physically restrain Peta protesters at New York fashion week?

Steven Kolb tried to stop activists demonstrating against the use of wool – but he can’t curb consumers’ growing concern about where their clothes come from

On Sunday afternoon, Mason Melito took a front row seat at the Cos show at New York fashion week. A campaigner at Peta (People for the Ethical Treatment of Animals), Melito wasn’t on the guest list – instead, he and four other activists had planned to briefly disrupt the catwalk show with the aim of drawing attention to the use of wool by the Swedish brand.

Protests on the catwalk have a long, rich history. Since the 90s, Peta have regularly stormed shows in an attempt to draw attention to the industry’s use of fur and leather. It’s a typically peaceful practice that happens regularly – during some shows, the catwalk is so long and security so swift that show-goers don’t even notice. (Sometimes, Peta take a different approach: in 1996, during a lunch, a protester famously dropped a dead raccoon on to Anna Wintour’s plate.)

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