In a landscape where brands are constantly chasing trends, offering something new, or adding a twist to (or “elevating”) just about anything, nostalgia has a way of recalling what’s familiar and comforting. It’s what people default to—or even gravitate towards—when everyone’s out there trying to prove they’re “new.” Make no mistake, nostalgia has its timelessness and charm, but the familiarity brands ought to be chasing, should they go down that route, doesn’t automatically mean dated. It shouldn’t mean staying stuck in the past. That space between the familiar and the fresh? “Newstalgia.” A portmanteau of “new” and “nostalgia,” newstaglia is about […]...

Keep on reading: Why playing up the ‘newstalgia’ factor works