Figures for the second quarter of 2026 show that the iPhone 17 is once more the biggest selling smartphone around the globe, and that Apple takes the next two spots as well.


The iPhone 17 is the world's best-selling smartphone
According to previous figures from Counterpoint Research, the iPhone 17 was the best-selling smartphone in Q1 2026. But that was predicted, since in the months after launch, the trend in iPhone sales is to see an increase in the non-Pro models.

Now the research firm says that the iPhone 17 has continued to be as successful. For Q2 2026, it again took the lead in a top ten of smartphone models by sales.


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