If you don’t know Yulee Choi, you will soon. Her career in music stretches back more than a decade. The Korean singer-songwriter began her career as a composer, selling her first song, “Little Girl,” in 2014. In 2020, she founded SRP Entertainment, where she developed and managed artists, including K-pop girl group Rocking Doll. In 2023, she launched her own solo career, followed by her first full-length album in 2024. Basically, she can’t be stopped.
It’s not just music, either. In 2025, Choi had her feature-film debut in Netflix’s “Food Truck: Stolen Love… and Moo Deng,” which catapulted her right into the rom-com world. Now, as she continues to build her career in the U.S., she’s using clothes, music and some major performances (just wait and see) to explore the different sides of her personality.
That’s especially apparent in her latest musical era. On Aug. 28, Choi released two new singles, “Honey On My Lips” and “Love All Over Me.” Each offers a different perspective on her evolving sound and look, with the accompanying music videos bringing those distinctions to life visually and fashion playing a central role in each song.
Photo: Anton Mukhin
“The songs have different feelings,” Choi tells Fashionista. “‘Honey On My Lips’ is more playful and catchy; ‘Love All Over Me’ is more sexy and bold and confident.” She was involved in every aspect of bringing the songs to life, she explains, from the music and videos to the performances and fashion.
That creative, hands-on involvement has also helped shape Choi’s personal style. She describes it as “feminine and confident.” Her approach to getting dressed, whether alone or with the help of stylist Monica Rose, is rooted in that same confidence.
When Choi wants to feel especially self-assured, she reaches for a fitted dress that feels “feminine and sexy,” she says. And there’s one category in her closet she says she simply can’t live without: heels. “I love how I feel when I wear them,” she says.
When it comes to fashion inspiration, Choi looks to one of pop’s biggest style icons: Rihanna. Choi counts Ri as one of her favorite artists, pointing to her “strong character, performance and drama” that she looks up to. It’s an apt reference for an artist who is thinking about her music as a full visual experience, rather than simply a list of songs.
That approach was evident at Choi’s Aug. 28 release celebration at the iHeartRadio Los Angeles Theater, where she premiered both music videos and performed the new singles live with a team of dancers. (Just watch them move in the videos above and below.) The evening was hosted by iHeartRadio personality JoJo Wright, with creative direction and choreography from Richy Jackson, whose credits include Lady Gaga, Ariana Grande and Beyoncé. Rose styled Choi’s looks for the event and for her music videos.
“I’ve had the pleasure of working with Yulee for the past few years, and I’ve loved watching her style evolve,” Rose said in a statement. “She’s fearless; she trusts the process; she’s never afraid to take a fashion risk. With every project, we build a new fashion story together, creating a look that matches the energy of the moment.”
Choi is for sure meeting the moment — and whether it’s acting, music or being a boss, she isn’t slowing down anytime soon. Watch our interview with the star below.
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